visual and graphic designer

Aura Care

Title: Aura Care
Project: Brand identity
Year: 2019
City: Venice
Aura Care is the brand of a shampoo I created for a biocosmetics company in Venice. The naming, the visual and the advertising was developed based on the idea of health and the positive energy that influences the health of your hair. 
The Logo is based on the idea of a wave generated by the “inner aura” expressed through the movement of the hair; the packaging uses the colour palette inspired by the 7 colours of the “aura”;  the advertising was structured by taking up the elements of nature and beauty that our body releases from a force that comes from within the person, to emphasize the internal force that spreads externally.